The way people travel and work has changed dramatically in the last few years. Remote work, digital nomadism, and the desire for more flexible lifestyles are reshaping how we experience the world. As a result, the hospitality industry is adapting—and one of the most exciting shifts is the rise of Hotel as a Subscription Service.
What does that mean?
Imagine paying a flat monthly fee and being able to live, work, and explore from different hotel locations without worrying about nightly rates or complex bookings. It’s like Netflix, but for your lifestyle.
Let’s dive into how this model works, why it’s gaining traction, and what it means for hotels and travelers alike.
At its core, this model allows guests to pay a recurring fee—usually monthly or yearly—for access to hotel rooms, services, and amenities. This isn't about loyalty points or timeshares. It's about flexibility and convenience.
Depending on the provider, the subscription might include:
Some providers even allow subscribers to switch locations every few weeks or months—perfect for people who like to keep moving.
Several factors are fueling this trend:
People can work from anywhere now. So why not work from a beachfront hotel in Bali this month and a mountain retreat in Austria next?
From entertainment to meals and clothing, people are already used to paying monthly for convenience. Hospitality is just the next frontier.
Millennials and Gen Z value access over ownership. They prioritize flexibility, adventure, and unique stays.
This isn’t just theory—it’s already happening. Here are some brands leading the charge:
For a flat monthly rate (starting around $500), you can live and work from any Selina location across the globe. The package includes accommodation, coworking space, Wi-Fi, and access to events. It's a favorite among digital nomads.
Zoku offers subscriptions for people who live and work in cities like Amsterdam or Paris. It's part hotel, part home, and part coworking space—all bundled into one.
While not a full subscription model yet, Sonder offers long-stay discounts with flexible contracts and hotel-like services.
With properties like Residence Inn or Element, Marriott offers extended-stay options with subscription-style amenities for corporate travelers or relocators.
Read Also: "Linen Hidden Key to Excellence in the Hospitality Industry"
Hotel subscriptions aren’t just trendy—they solve real pain points:
You know what you’re paying every month. No seasonal hikes or last-minute booking stress.
Many of these subscriptions include access to events, coworking spaces, or social lounges, making it easy to meet others.
Forget utility bills, cleaning fees, and rent contracts. Subscriptions often include all that.
Switch cities, countries, or continents without breaking leases or hunting for Airbnbs.
The model isn’t just great for travelers—it’s a win for hospitality brands too:
Recurring subscriptions mean more predictable income.
Even during low seasons, subscriptions help keep rooms filled.
Hotels can bundle services like F&B, spa, wellness, or tours as part of the subscription or add-ons.
With less reliance on OTAs (Online Travel Agencies), hotels can build closer connections with guests.
Of course, this model isn’t perfect:
Managing long-stay guests across multiple locations can be tricky.
Finding the sweet spot between affordability and profitability takes finesse.
Guests need to understand what’s included, what’s extra, and how to book—transparency is key.
We’re just at the beginning. As this trend matures, we might see:
Hotels that embrace this shift early stand to gain loyal, long-term guests and a stronger brand presence.
The idea of living in hotels used to be reserved for celebrities or the ultra-wealthy. But thanks to the subscription economy and remote work trends, it’s becoming more accessible than ever.
For travelers, it means freedom. For hotels, it means growth.
And for the hospitality industry? A whole new way of thinking about what it means to "check in."
Anyaman is a holding company that provides solutions for the hospitality, hotel, villa & service apartment industry in the fields of Hotel Management, Information Systems & Technology and Business Development, which was founded in early 2024, in order to respond to the rapid development of tourism in general and hospitality in particular in Indonesia today
