In the face of rising globalization, a new wave is emerging in Indonesia’s local brand landscape. No longer just "domestic products," but Indonesian brands with world-class quality. Two names that are part of this movement are Anyaman and ONA.
One operates in hospitality and property, the other in the electronic personal care industry. While they come from different sectors, both share one fundamental value: embedding local pride into products and services held to global standards. This approach positions them not just as business players, but as catalysts transforming public perception of what a local brand can be.
Anyaman Hospitality is more than a hotel operator. It’s a modern hospitality ecosystem built on three pillars:
With these three pillars, Anyaman takes a holistic approach to hospitality—crafting not just comfort, but an end-to-end guest experience. Its greater vision is to position Indonesia not just as a travel destination, but as a new standard-bearer in Southeast Asian hospitality.
At the heart of every design decision and technological innovation lies a consistent thread: pride in local identity, crafted with global logic.
ONA is a disruptor in the electronic personal care industry. Its flagship product—a high-performance hairdryer—proves that local brands can compete head-to-head with global giants, without compromising on quality.
With minimalist aesthetics and powerful performance, ONA delivers a premium experience at a more accessible price. Its core strengths lie in features designed for today’s modern consumers:
These features have made ONA the trusted choice in premium hotels such as The Ritz-Carlton, JW Marriott, Plataran Villa Puncak, Ayana Villa Bali, Ashley Hotel, Ayatara Villa Bali, and various cabin hotels.
Beyond hospitality, ONA has also won the hearts of over 5,000 Indonesian celebrities and influencers—including Tasya Farasya, Ashanty, and Gisella Anastasia. They are not just users, but authentic advocates of locally made, world-class products.
ONA champions quality, design, and functionality.
Beneath its elegant, minimalist look is a deep understanding of fast-paced modern lifestyles that still value personal care. With the slogan “Less time drying, more time living,” ONA delivers more than just speed—it introduces a new philosophy to the daily routine: that self-care should be a joy, not a chore.
ONA understands that every minute counts—whether you’re a busy professional, a mom, or a traveler on a tight itinerary. Each feature is crafted to deliver maximum results in minimal time, without sacrificing performance. It’s the perfect balance of technology, style, and empathy for today’s users.
ONA isn’t just a tool—it’s a lifestyle statement: efficient, smart, and quality-conscious. It exists not just to speed up your day, but to enrich your experience. Because time is our most precious asset—and ONA helps you use it wisely.
Also Read: "Sleep Concierge, Service That Prioritizea Sleep Quality"
Both Anyaman and ONA reject the outdated notion that local brands are merely economical alternatives to global ones. What they offer is not just an option—but a new standard:
This isn’t local that begs for attention. This is local that’s ready to lead.
The shared values of Anyaman and ONA reinforce one truth: “local pride, global quality” is a work ethic, not just a tagline.
For both brands, building a strong local brand is not about shallow nationalism—it’s about delivering excellence, because they truly can. Their products and services speak for themselves, even before anyone knows they’re Indonesian. And when people do find out, the response isn’t surprise—it’s pride.
Anyaman and ONA prove that local pride can be a genuine differentiator. When brands like these join forces, they don’t just create commercial synergy—they build an ecosystem that’s healthy and competitive.
The impact goes beyond direct stakeholders:
And perhaps most importantly, they shift the mindset: that Indonesian brands don’t need help to grow big—they deserve to.
Imagine a guest staying at a property managed by Anyaman Management, seamlessly operated with Anyaman System, and fully owned by investors through Anyaman Living. In the guest room sits an elegant, powerful ONA hairdryer—a local product that meets global hotel standards.
In that moment, hospitality isn’t just about a soft bed or clean bathroom. It becomes a story about local brands working together with one shared vision: to make Indonesia proud.
Anyaman and ONA are living proof that shared values matter more than shared sectors. When local brands unite across industries with a common vision, they don’t just create great products—they shape the future of a stronger, more modern, and globally relevant local industry.
They’re not selling nationalism. They’re selling experience, quality, and innovation.
And as a bonus? We can say proudly: "This is made in Indonesia."
Anyaman is a holding company that provides solutions for the hospitality, hotel, villa & service apartment industry in the fields of Hotel Management, Information Systems & Technology and Business Development, which was founded in early 2024, in order to respond to the rapid development of tourism in general and hospitality in particular in Indonesia today
